About



Reddot 265 d Bill Butler, CFO
Reddot 265 c Chris Ringenberg, COO

In the early 2000s, while working in banking, Seth Bent, Founder of Red Dot Storage, first learned about the self-storage business. Intrigued by the simple operating model and fragmented industry ownership, Seth decided to make a move into the industry by joining the National Self-Storage Group of Marcus & Millichap. After nearly four years, Seth left Marcus & Millichap to join MJ partners, where he spent another three years specializing in brokerage and sales of self-storage properties.

While working as a broker, Seth identified a unique opportunity to acquire non-primary market self-storage properties and enhance the customer experience by utilizing technology. In 2013, Seth assembled a small team and acquired the first six Red Dot properties. Like all good startups, the business was run out of a makeshift office in Seth’s backyard, affectionately known as “The Cottage”. It was during those early days in the cottage, when Seth and his team identified the two most important principles to the business: People and Innovation.

Over the years, Red Dot has grown to employ over 80 in-house staff while expanding acquisitions throughout 16 states. In 2018, Red Dot was ranked as a Top Workplace by the Denver Post and the Best Company Culture and Best Companies for Women awards by Comparably.

In late 2019, Red Dot added Bill Butler as CFO and Chris Ringenberg as COO. Bill brings over 20 years of Finance and Operations leadership experience driving measurable performance improvement from across various industries and markets with both public and private companies. Prior to joining Red Dot, Bill served as CEO for Kiosk Information Systems, Inc., after initially joining Kiosk as CFO. Bill earned a BS in Finance at Bradley University, and an MBA from DePaul University.

Chris brings over 20 years of experience leading global operations and technology initiatives focused on real estate analytics, digital transformation and process improvement. Prior to joining Red Dot, Mr. Ringenberg was the VP, Strategic Business Systems at Prologis, a global industrial. Mr. Ringenberg earned his bachelor’s degrees in economics and business administration from Southern Methodist University.

Today, Red Dot owns and operates over 180 self-storage properties, totaling over 7.5 million net rentable square feet. While Red Dot outgrew The Cottage many years ago, the company remains committed to its founding principles and is still growing.